what is geomarketeer?
Location-based technology is opening up a world of possibilities for marketers. Geomarketeer provides the spatial intelligence a business needs to truly understand and visualize market insights.
Today PIN Code / Locality territories cover large numbers ofpopulation with widely divergent consumer potential levels. Companies need to understand consumer segments at a much more granular levels to maximize ROI and improve business strategies. Geomarketeer provides micromarket data down to sublocality and building levels leveraging the power of geospatial analytics.
This allows organizations of any size to quickly get started with market research and data backed insights. By providing regular updates to the data, the platform is always up-to-date and relevant.
Users can edit the geography data layers by uploading own data such as customer or sales point locations for, retrieve individualcustomer / location catchment area profile data for advanced interpretations and analytics.
Geomarketeer India received the ReTech (Retail Technology) 2017 Innovation Prize by the Indian Retail Association (RAI).
It helps organizations answer questions such as:
Where are the new customers coming from?
Income & Expenditure
What is the average monthly household income of existing and potential customers?
Where to place distribution centers to minimize costs and maximize reach?
What is the market potential in a particular catchment area?
How does a particular outlet or distributor perform with respect to the competition?
How to optimally assign the sales and distribution territories?
What can geomarketeer do?
Where can geomarketeer help?
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