How can geomarketeer help
Business Benefits
Granular market insights enable sucessful and sustainable growth in the Indian market
Centre of Gravity Identification
Centers of gravity are geographic pockets where economic activities are concentrated. Geomarketeer allows you to identify centers of gravity for your specific target groups, which in turn allows you to focus your sales efforts
Target Group Identification
Identify target customer profile by customer lifestyle affinity, income, product purchases.
Core Market Identification
Identify your target groups down to a building / household precision. Core market analysis across micro-segmented urban geographies
Location Analysis
Scale and optimize your distribution network, identifying high potential local markets meeting your target customer criteria using drive time and buffer catchment features
Competitor Pressure Analysis
Points of Interest of various categories to identify where the competitors and their catchments are, to align and re-think your strategies and get ahead of the competition
Benchmarking Risks
Apply the consumer profiling on customer lifestyle, income, expenditure behaviour to identify early risks on individual person level. Use the micro-market classification by consumer profiles to define geographical risk clusters.
Market Share / Penetration Identification
Identify your market penetration in location catchment areas. Number of achieved customers set against available population by consumer profile segmentation. Benchmark customer achieved against actual market potential / available customer profiles
Consumer / Market Trends Monitoring
Identify change and continuity of the local markets and the dynamics of their development. Data driven sales territory management. Network expansion, revenue forecasting, early identification of target group, hot-spots
Media Campaign Analysis
Planning, reach, performance analysis: analyze campaigning results against measurable target segments on micro-market local precision. Select optimal marketing communication based on different consumer segments and their individual affinities. Design your campaigns knowing your target audience full spectrum of consumer behavior, what they like and what not, what influences them most and where precisely on micro-market level to find them.