Data Library

Pan-India data at micro-market granularity

Geomarketeer links lifestyle and consumer data to territorial data and high level statistics. This acts as an indicator to identifying individual profiles. Geomarketeer’s data library is curated with a conjunction of several data categories that are sourced from diverse sources. All data undergoes a biannual update for mega, metro, sub-metro and Class I cities.

Micro Markets

Geomarketeer divides all urban cities and towns of India into 250x250m grids (micro market level) across urban India, underlying localities and sub-localities, and further broken down to individual building level. From this granular level, empirically-secured market potential data summaries on levels such as sub-locality, locality, ward, PIN Code, city, district or state can be generated. This approach fuses the offline and the online market worlds.

Lifestyle Affinity Segmentation India (LSI)

The LSI data is built by merging full-scale socio-demographic data and territorial data. Age, education, family status, income are not sufficient characters to define a lifestyle. An individual’s outlook on life, aims and ambitions, lifestyle orientation, locality/building to live, determine how he/she spends money. Based on this, Geomarketeer has identified twelve LSI segments, each for urban and rural India.

Economic Segmentation India (ESI)

The ESI data is the Monthly Average Household-level Income per micro- market grid (Urban). Geomarketeer divides ESI into ten categories based on INR (Indian Rupee).

Geomarketeer also allows you to upload your own data, in the form of a CSV containing latitude & longitude information. These points are placed on the map, and can be labelled and rendered according to the cell values in those records.