Reporting

Export customized reports for a deeper analysis

Geomarketeer allows three different levels of information to be extracted as either a CSV or a PDF.

  1. Location information: the administrative hierarchy that will be appended to the catchment report
  2. Market information: extract the market information at the location specified
  3. Catchment analysis: summary data within the catchment area of a given distance from input points.
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Catchment Analysis

A catchment can be selected in three different ways – circle, polygon, and drive time.

  1. Polygon: draw a free-hand polygon denoting area of interest
  2. Drive Time: a time interval can be specified to generate a catchment based on drive time from origin point

Export Report

The selected catchment can be downloaded as a CSV or a PDF that contains information on –

  • Total population
  • Number of households
  • Population of Lifestyle Affinity Segmentation: in % of total per available group
  • Households by Income Segmentation: in % of total per available group
  • Average
  • Household counts by individual expenditure class: total nine different expenditure classes available, in each class number of INR slabs available
  • Average Income of total catchment number of households
  • Average Expenditure in each of the spend categories of total catchment number of households

 

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